Executive Creative Director
I have spent more than 25 years working across branding, design, technology and culture. Different countries. Different industries. Different challenges.
I helped global brands and built creative teams. Worked with creatives, artists, designers and business leaders to create truly engaging content, campaigns and products.
Have worked with brands like Nokia Mobile, Mattel, Heineken, Sony, FC Barcelona, Poste Italiane and Teoxane.
But I’m not about logos, more about building something people genuinely care about and how to stay culturally relevant when technology is moving faster than any of us can keep up with?
This is why I co-founded The Story Lens.
In a world of AI, this is a platform that champions authentic human creativity. Via a verification system, podcasts, exhibitions and The Story Lens Talks, I bring together photographers, filmmakers, designers, artists and creative thinkers, all of whom are trying to negotiate this new creative world.
Creative and Art Direction
Brand Strategy
Campaign
Team Leadership
Design Direction
Production
Experience
Founder and CEO