01tribe helps clients to understand the mobile universe and provide them the marketing and technology to reach their goals. They have been around for over eight years developing mobile strategies for national and international consumer brands and enterprises, both in the B2Band the B2C fields. The logo style evokes an urban environment, decisive and domineering. Urban as technological society where the user is at the center of innovation. The number one tip of the cut and tribal dirtying throughout the logo (so to recall the name of the company) are opposed to the urban mood. This mood is also emphasized by skateboard photos used on the website.